Concepts
Interactive mockups on the real VPN.com design system, isolated from the staging→production pipeline. Below: three strategically different takes on the domain-broker flow — same end-to-end journey (details → agreement → submit/jumpstart), three different bets on what actually drives conversion. Toggle light/dark top-right.
- v1 · Wizard Baseline
Guided multi-step wizard
The baseline. Centered, one screen at a time: buy/sell → 3-step form → agreement → review → jumpstart. Premium, boutique, sequential.
Bet: guide people through; minimize what's on screen at once.
Open concept → - A · Conversational For review
Talking to a broker (chat)
One ask at a time, answers accumulate as a thread, like messaging a broker. Mobile-native. The agreement arrives as "here's how I work," from a person.
Bet: warmth + micro-commitments lift the ACCEPT rate (the real bottleneck), not just completion.
Open concept → - B · One-page For review
Everything in view + live rail
A single scrollable page with a sticky rail: live deal summary, proof, and agreement status always beside the decision. Nothing hidden, no surprise gate.
Bet: for an exclusive-contract commitment, uncertainty kills conversion — transparency beats fewer fields.
Open concept →
Reasoning + comparison: ops/domain-broker-jumpstart-concept.md